Karsanbhai Patel lost his daughter in a car accident. He was devastated by the incident.

However, instead of mourning, he found out a way to bring his daughter back to life.

It was in the year 1969 when Karsanbhai Patel started mixing Soda Ash and a few ingredients to make a detergent.

He was a mere science graduate, and one day he got the formula right.

He was exhilarated and started selling it in his neighborhood on a cycle.

The product’s quality was good and the price was significantly lower (almost by 1/3rd) than its competitor – Surf by HUL, that it became an instant hit.

Three years later Karsanbhai left his government job to pursue it as a full-time venture.

The product was close to his heart, and he decided to name it ‘Nirma’, the nickname of his lost daughter ‘Nirupama’.

And the rest is history.

That’s how a father made his daughter immortal.

Find the purpose of your business, act upon it with dedication and passion, and you will succeed…