So, I’ve consumed a bunch of vertical videos / vertical micro-dramas in the past few days and I really am not a fan…
Here’s why:
- Thanks to gravity, our world exists in a horizontal plane & things have a horizontal relationship to each other. I walk and move horizontally on land. The house is BESIDE the tree, not above it. Almost all our movements are lateral. Almost all our scripts are written/read sideways. Basically, The world is almost entirely in a horizontal realm, so outside of a couple of limited use cases, the format of our content should also be horizontal.
- Vertical video leaves significantly less ‘room’ for creating environment and context and focuses too much on individual performance. Storytelling needs context to be effective.
- I have yet to see a storytelling format/style emerge which is intrinsic to vertical video.
- Watching vertical video forces the eyes to converge on a much narrower band. The human horizontal field of view is much bigger than our vertical fov. Our eyes aren’t placed one on top of the other, but side by side.
- As a business model, it disincentivises people watching content on their TVs/laptops/computers.
And lastly,
- I’m lazy, but not so lazy that I can’t rotate my phone 90deg. 🤓🤷🏻♂️